Dealer Network Development
Your company’s continued success in the water treatment industry will depend on the efforts of the people closest to your customers: your dealers. Your products’ performance will ultimately ride on the quality of the dealers supporting them. Need help with your dealer network? Look to SEAS. Our team has unmatched knowledge of the dealer side of the business. We’ve been dealers ourselves – for decades – and we continue to advise leading dealers and invest in their companies. We’ll help you optimize results from your dealer network.
Step by Step to a Stronger Dealer Network
- Review and assess your current dealer network and its effectiveness
- Establish improved metrics for evaluating dealer performance
- Review current dealer relations and find areas for improving communications
- Consider “outside-the-box” approaches to dealer management
- Evaluate establishment of an independent nonprofit dealer association
- Set up the dealer association to advise and coordinate on best practices
- Identify opportunities for better training of dealers
- Provide training in product support, process improvement, marketing, and sales
